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Electra owns and operates two of Israel’s leading retail chains for electrical goods and home appliances – Shekem Electric and Machsanei Hashmal – each serving different target markets and socioeconomic sectors. This brand strategy enables Electra to offer the full spectrum of quality electrical products to suit the budget of almost every household, making Electra an integral part of the consumer experience of Israeli families. With approximately 70 outlets country-wide, ECP’s two retail chains are conveniently and strategically located in easily-accessible shopping malls, power centers and retail parks. As specialists in the air conditioning field, ECP operates 35 franchisee air conditioning stores under the Kochav Hakor brand, supplying a nation-wide clientele with air conditioning units and systems of all types, including wall mounted, mini central units, inverter and VRF/VRV systems.