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The Marker | By: Yoram Gabizon | 22/12/2015

Israel's largest importer and marketer of electrical appliances has completed a successful recovery – and saw its shares surge by 90% within one year.* The Company is now launching an e-commerce website to increase its share in turnover to 15% within four years while reducing its rent, which eats up its profitability. 

The shares of Electra Consumer, which imports, manufactures and markets home and central air conditioners and electrical home appliances, rose by 89% in the past year following implementation of the recovery plan spearheaded by CEO Zeev Kalimi. Kalimi entered the position in September 2014, replacing Yaki Vadmani. 

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