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Since its establishment in 1951, Electra Consumer Products Ltd (ECP) has maintained its position as a leader in the consumer products and retail sectors in Israel: a manufacturer, importer, exporter, marketer and distributor of prestigious international and local brands in air conditioners, home water purifiers, major appliances, small appliances and consumer electronics. As the sole air conditioning manufacturer in Israel, with a 42% share of the local market, ECP is the country’s dominant full service provider for residential and light commercial systems. The company owns and operates two retail chains for home electronics and appliances, as well as a major DIY and auto parts chain, with dozens of branches located throughout Israel. ECP employs a staff of over 2500, and in 2014, realized a turnover of NIS 2.7 billion. www.electra-consumer.co.il