Paul Stevens | June 22, 2023

Located minutes from the renowned Rothschild Avenue, the development holds 170 rooms, 40 of which are designed for extended stays, four unique dining experiences, open work areas and event spaces, as well as a blend of leisure and relaxation zones centered around a members club.

Developed by local architect firm YMS and designed by the globally acclaimed studio of designer Lazaro Rosa Violan, the opening of The George has been described as a “pivotal” moment for the city of Tel Aviv.

The George will become the first property in the city to manifest and capture a new SevenEx hospitality approach developed by Tel Aviv-based holding company Elco Hospitality. Focusing on seven urban experiences of daily life, The George will be home to a collection of spaces where guests will be able to live, work, meet, celebrate, dine, stay and relax.

Prioritising the guest experience, The George will feature a ‘Friends of The George’ members’ club that is designed to foster connections between locals and temporary residents. In line with the growing trend of members clubs within hotels, the concept aims to provide a vibrant environment where individuals can network and access a variety of experiences and amenities available within the club.

Further information is expected to follow on The George before its scheduled opening in October.